A brochure is a type of small magazine that contains pictures and information on a product or company, used as an advertising and marketing tool. Brochures are one of the various advertising media that present a company to the world and make it known to potential clients. They add to the corporate identity of a company, to the way in which a company is seen and understood by people in general.

Brochures have different functions: informing the audience, advertising products or services and identifying a company. They may be used to inform the public about a new product or service, or about an event a company is organizing. Or they may also be used to present a company and make it known to customers. Another very common function is advertising. Brochures are important advertising tools, since they reach massive audiences. Its identification function is also important, since brochures that are designed following one single criterion will become a symbol for a certain company. If you follow the same design criterion in all your brochures, your potential clients will unconsciously identify that design and recognize your company’s brochures instantly.

Brochures fulfill a very important function in the presentation of a company. They may be used for different purposes: presenting a company, presenting a new product or service or informing the public about changes in the company’s policy, services or products offered. If they are correctly designed, they are one of the most efficient ways of attracting new clients and making a company’s products known to potential clients and to the public in general.

Brochures include information in the form of written and graphic content. They may include images, pictures, diagrams, etc., depending on the field of the company and the product it deals in. In contrast to other means of advertisement such as TV or radio commercials, brochures are graphic media that are handed out to potential and real clients directly. This means that clients can keep brochures for later reading without the time limits set by television or radio.

There are different types of brochures which are used depending on the situation and the function they are meant to fulfill. When launching a new advertising campaign, companies have to do research in order to find out which are the best types of brochures for the promotion of their products or services. In most cases, a good promotional campaign is that including the massive distribution of Flyers to people in general and the selective distribution of Bi-Folds and Tri-Folds to potential clients.