After a company has been set up one of the most important steps for it to be successful is to attract as many clients as possible. Flyers are a very good way of meeting this end, since they are handed out to large numbers of people at once. Another advantage of Flyers is that they are an effective and inexpensive advertising media that is affordable to start-ups with reduced budget.

A Flyer is a small piece of paper –no bigger than 6 x 8 inches- with information on it about a product or event. It is specially used to advertise a new product that is on sale, and it is distributed massively. Flyers are usually distributed on the street, at a special event or by post. This type of brochure is printed in large numbers, and therefore the paper used in their production is not best-quality.

Another characteristic of Flyers is that, in order to reduce costs, few colors are included in their design. It would be senseless to spend a lot of money in the printing of high-quality Flyers because people usually take a quick glance at them and throw this type of brochure. Depending on the scope of the promotional campaign, the print run of Flyers may go from 500 to 10.000 Flyers or more.

Two terms that may be used as synonyms of Flyer are “Pamphlet” and “Leaflet”. A Pamphlet is a small book that contains a few pages informing the audience about a particular subject of current interest. They are small in size and they are meant to be distributed massively. In contrast to Flyers, Pamphlets are usually associated with political propaganda.

Leaflets are pieces of paper which give you information or advertise a product or service. They are small in size and usually they are made up of only one page. Their size is very similar to Flyer’s, that is to say no bigger than a LTR page. They are printed in large numbers and intended for mass distribution. The quality of the paper used in the printing of this type of brochure is not the best, since they are not expected to be kept for long.